A new consumer, their expectations and challenging product concepts
The lingerie industry’s over-reliance on mass production has fostered a stale shopping experience where product details and stories no longer matter and sustainability, a true differentiator in the industry, has been dehumanized to the point of becoming a “me too” marketing tactic. To put it more simply, the lingerie industry has forgotten the consumer.
Please join industry veterans Jos Berry and Justin Coates as they discuss opportunities for the lingerie industry to reignite their relationship with consumers by developing more immersive retail experiences, building more human connections across all retail touchpoints, reimagining product and sustainability storytelling, and seeking out opportunities to participate in the Bioeconomy.
Analysis of 2 key female consumer archetypes and a presentation on creative solutions for lingerie.
With Wencillia Querbel, freelance writer and blogger of “Comics Girls Need Bras” and Kristine Eckart, Operations and Marketing Manager for Easton International
Do you have to choose between bra fitting inclusive sizes and following fashion trends? Kimmay Caldwell, International Undergarment Educator, converses with a diverse panel on the direction the lingerie industry is headed when it comes to offering style, support, and service. Learn how retailers can flow with the trends while maintaining their own balance of fashion and function, and the brands leading the way. Plus, how undergarments can help sublimate the customer's overall look and lifestyle.
BODY TALKS, , or how Instagram is reinventing the rhetoric on intimacy.
The Body Positive phenomenon on Instagram has generated a new aesthetic and newly poetic view on the feminine form and intimacy.
It speaks to a woman’s compassionate and sincere approach to her own intimate sphere, a woman as seen through feminine eyes, a woman seen through her own eyes.
This phenomenon is a driving new trends: new ways to be beautiful, a different rapport with lingerie, alternate stances, and different emotions. It opens a new chapter for femininity and the art of seduction.
The Leherpeur Paris agency offers this discovery of a new intimate landscape: the new rules of the game, new icons, new staging, new products.
With Renaud Cambuzat – Chief Creative Office Chantelle & Maria, designer of the brand Marieyat
Designer of the year awards
The Retail Innovation conference is an annual conference which focuses on summarizing and analyzing the state of the retail industry, including addressing ensuring challenges and presenting current and anticipated responses to said challenges. Lambert+Associates has created a concise manner of communicating and presenting innovative approaches that are being developed and adopted by leaders in the industry. The decisive strength of this offering is an opportunity to benefit from the combined insight of all of our Market Experts in an analytical and informative manner.
Understanding and identifying consumer behaviors at the inception of their attitudes, their societal implications, and cultural drivers as indicators of macro trends. An analysis of the rules of fashion that sketches out a new landscape of consumer desires and immersive sales systems that are creating major shifts in the way consumers see shopping.
With Christelle LAVAURE, development director Seram,
Zoya RUTSKAYA SEBEK, Sales director Chanty,
Eser KHAN, Marketing Manager, Sanko Textile & Trading Co;
Alix POLLET DALLE, CEO, Saneco;
SOUHELA FERRAH, Founder and CEO, Souhela FERRAH;
Manon QUINTI, HAPPY NEW GREEN
Natural fibers, whether of botanical or animal origin, and fibers of natural origin, have been subjected to harsh treatment since the 1970s. There are several reasons for this: competition from synthetic fibers; the economic crisis; the ecological awakening; debates around ethical matters; fashion trends. Today, supported by sustained demand from consumers, natural and artificial fibers are back in vogue in lingerie and, especially, for the homewear market. As “healthy” fibers, they are perfect for garments worn next to the skin. Natural fibers such as linen, and cellulosic fibers such as Lyocell, are perfectly suited for the sustainable trend. Synonymous with quality, wool, silk, and Supima cotton are also ideal as part of the movement to “shop differently– shop less, but better”. More on-trend than ever, natural fibers and those of some natural origin are soft and lightweight, technical and useful. In other words, and, as the participants here will attempt to show, they are terribly modern.
1/ A discussion of the overall trend for the lingerie sector and its evolution Shapes and processes With Diane Martin, founder L'ingénieuse Paris and Céline Jean, founder Esquisse Lingerie
2/ Be natural! at every level Methods/mechanisms and materials Brand image tends to favor all that’s natural
Coaching in English
3/ Women’s intimate world is getting a makeover
Wellness/beauty will be in the spotlight - aesthetics at the heart of this shift
With Olivia Puri Negri, Founder of the brand Hello Serena
Too often internet and traditional retail are in opposition. But the reality, more than ever before, is that they can boost each other and help you increase your point-of-sales revenue. Through concrete examples and shared stories, you'll discover how easy and quick it is to use these new channels, even if you don't have any know-how!
With contributions from Guillaume Delacroix from media relations firm DLX and Claire Chabaud, founder of the Endeer brand.
In an era searching for meaning, how should a brand position itself? This is the question that arises for many fashion stakeholders, initially intrigued by the current trend in “activist and ethical” emerging brands, but who also want to meet the growing demand from new generations. This is a new field of expression for brands, which often presage fundamental shifts.
FOCUS ON INNOVATION and sustainable development: 4 particularly innovative companies present, in just a few minutes,
using their samples, their latest innovations revealed in a special sneak preview at the show.
The spotlight on these innovations will be followed by a presentation of the Rewind project on cotton recycling by
Mara Poggio, Sustainable Development Manager at the European Center for Innovative Textiles.
DECORTEX: High-tech silkscreening for the stocking and tights market - Giula Coffinardi and Yamina Kemmad
CADICA: Ethical Collection - Céline Barrier
IPEKER: Vegan Collection - Belgin Sabrioğlu
LIEBAERT: Collection NXT.GEN Sustainable fabrics – Stéphanie Noël, designer
The technologies that are reinventing fashion
Data, blockchain, omni-channel, logistics, design, manufacturing…The entire fashion system has, sometimes a bit belatedly, adopted technological developments. But in this world where “everything is going at hyper-speed”, what are the technologies of today at the heart of the industry’s main concerns?
With Charline Goutal - Founder of Ma P’tite Culotte
Fanny Airault - Founder of Gang of Early Birds
Damien Pelle - Sustainable Développement director Galeries Lafayette
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