Bodypositive, or how Instagram is reinventing the rhetoric on intimacy. The Body Positive phenomenon on Instagram has generated a new aesthetic and newly poetic view on the feminine form and intimacy. It speaks to a woman’s compassionate and sincere approach to her own intimate sphere, a woman as seen through feminine eyes, a woman seen through her own eyes. This phenomenon is a driving new trends: new ways to be beautiful, a different rapport with lingerie, alternate stances, and different emotions. It opens a new chapter for femininity and the art of seduction. The Leherpeur Paris agency offers this discovery of a new intimate landscape: the new rules of the game, new icons, new staging, new products.
Designer of the year awards
Moderated by Dominique Demoinet – DLD Consulting, for Interfilière Paris With Eser KHAN, Marketing Manager, Sanko Textile & Trading Co; Alix POLLET DALLE, CEO, Saneco; Algirdas SABUNAS, CEO, About Underwear; SOUHELA FERRAH, Founder and CEO, Souhela FERRAH; Manon QUINTI, HAPPY NEW GREEN Natural fibers, whether of botanical or animal origin, and fibers of natural origin, have been subjected to harsh treatment since the 1970s. There are several reasons for this: competition from synthetic fibers; the economic crisis; the ecological awakening; debates around ethical matters; fashion trends. Today, supported by sustained demand from consumers, natural and artificial fibers are back in vogue in lingerie and, especially, for the homewear market. As “healthy” fibers, they are perfect for garments worn next to the skin. Natural fibers such as linen, and cellulosic fibers such as Lyocell, are perfectly suited for the sustainable trend. Synonymous with quality, wool, silk, and Supima cotton are also ideal as part of the movement to “shop differently– shop less, but better”. More on-trend than ever, natural fibers and those of some natural origin are soft and lightweight, technical and useful. In other words, and, as the participants here will attempt to show, they are terribly modern.
1/ A discussion of the overall trend for the lingerie sector and its evolution Shapes and processes With Diane Martin, founder L'ingénieuse Paris
2/ Be natural! at every level Methods/mechanisms and materials Brand image tends to favor all that’s natural
3/ Women’s intimate world is getting a makeover Wellness/beauty will be in the spotlight - aesthetics at the heart of this shift
Too often internet and traditional retail are in opposition. But the reality, more than ever before, is that they can boost each other and help you increase your point-of-sales revenue. Through concrete examples and shared stories, you'll discover how easy and quick it is to use these new channels, even if you don't have any know-how!
New retail concepts
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