Program

A new consumer, their expectations and challenging product concepts

The lingerie industry’s over-reliance on mass production has fostered a stale shopping experience where product details and stories no longer matter and sustainability, a true differentiator in the industry, has been dehumanized to the point of becoming a “me too” marketing tactic. To put it more simply, the lingerie industry has forgotten the consumer.
 
Please join industry veterans Jos Berry and Justin Coates as they discuss opportunities for the lingerie industry to reignite their relationship with consumers by developing more immersive retail experiences, building more human connections across all retail touchpoints, reimagining product and sustainability storytelling, and seeking out opportunities to participate in the Bioeconomy. 

Analysis of 2 key female consumer archetypes and a presentation on creative solutions for lingerie.

With Wencillia Querbel, freelance writer and blogger of “Comics Girls Need Bras” and Kristine Eckart, Operations and Marketing Manager for Easton International

Do you have to choose between bra fitting inclusive sizes and following fashion trends? Kimmay Caldwell, International Undergarment Educator, converses with a diverse panel on the direction the lingerie industry is headed when it comes to offering style, support, and service. Learn how retailers can flow with the trends while maintaining their own balance of fashion and function, and the brands leading the way. Plus, how undergarments can help sublimate the customer's overall look and lifestyle.

BODY TALKS, , or how Instagram is reinventing the rhetoric on intimacy. 
The Body Positive phenomenon on Instagram has generated a new aesthetic and newly poetic view on the feminine form and intimacy.
It speaks to a woman’s compassionate and sincere approach to her own intimate sphere, a woman as seen through feminine eyes, a woman seen through her own eyes.
This phenomenon is a driving new trends: new ways to be beautiful, a different rapport with lingerie, alternate stances, and different emotions. It opens a new chapter for femininity and the art of seduction.
The Leherpeur Paris agency offers this discovery of a new intimate landscape: the new rules of the game, new icons, new staging, new products.

BODY TALKS.
With Renaud Cambuzat – Chief Creative Office Chantelle & Maria, designer of the brand Marieyat

The Retail Innovation conference is an annual conference which focuses on summarizing and analyzing the state of the retail industry, including addressing ensuring challenges and presenting current and anticipated responses to said challenges.   Lambert+Associates has created a concise manner of communicating and presenting innovative approaches that are being developed and adopted by leaders in the industry. The decisive strength of this offering is an opportunity to benefit from the combined insight of all of our Market Experts in an analytical and informative manner.