Program

The Promostyl trend forecasting agency will reveal the key trends for Spring/Summer 2019 and an exclusive preview of Fall/Winter 19-20 .

Demand for unique and educational retail experiences, shifts in buying power towards mega-cities, upgrades in mobile technologies that simplify the shopping journey, dissatisfaction with current apparel offerings, and intense scramble for more sustainable materials are disrupting traditional retail environments around the world.  Understanding the strategies global brands are utilizing to profit from these trends and how global shoppers are reacting to these strategies are essential in repositioning your business for the next phase in apparel retail.     
    

This exclusive lingerie report covers 500 boutiques in Europe and the United States. Learn about the best-selling brands, this season’s styles and colours, and the most popular product categories. At the end of the conference, we’ll be holding the award ceremony for “European lingerie brand of the year” recognizing the best-selling European brand.

Facing a full scale attack from Amazon and Alibaba, the retail sector is still in the very early stages of a transformation. Technologies, such as artificial intelligence, augmented reality and 3D printing, are preparing to revolutionize the entire value chain. With Echo Look, the giant Amazon has produced a veritable Trojan horse which is just one stage in this forced revolution. What are the stakes for retailers, whether major players or independent stores? Prepare to leave your comfort zone behind and confront tomorrow’s reality during a conference that is almost certain to make you question what you thought you knew!

Lingerie retail expert - Liliana Mann, whose passion for the industry has made her a leader, will introduce you to her new retail concept focused on millennials. She has succeeded in seducing this new generation of consumers with a whole new concept in the lingerie segment, which hinges on a strategically curated product assortment and above all a new way of selling. She has tapped into a style of communication, service and merchandising that successfully captures the interest and purchasing power of a younger lingerie customer.