Country/region: France

Founded in 1883 in Northern France, Potencier Broderies is a family business now managed by the sixth generation. The prestigious embroidery producer is renowned for its unparalleled expertise and the richness of its century-old archives.

Since the 1990s, Potencier Broderies has become one the main European players in the lingerie embroidery market. The house is also recognized and appreciated in the couture and ready-to-wear market.

Potencier Broderies is a creative, innovative, and modern company that’s quick to respond to customer needs. The Art Department continuously develops new designs in sync with the trends. Each year over 1,000 carefully-worked designs, either based on the family’s heritage or completely new, are added to the collections. The company innovates with techniques and yarns and recently invested in new high-tech machines and expanded its production site to 1,500m2. The mechanics of its older embroidery machines are also kept up to date.

Potencier Broderies supplies the leading lingerie brands and the biggest names in luxury and couture.


  • Accessory
    • Embroidered motif
  • Embroidery
    • Heat-cutting
    • Laser-cutting
    • Machine-embroidery
    • Hand-embroidery
    • Print


  • Cotton
  • Organic cotton
  • Linen
  • Wool
  • Mohair
  • Cashmere
  • Silk
  • Viscose
  • Polyamide
  • Polyester
  • Elastane



  • Accessory (luggage, jewellery, leather goods)
  • Corsetry
  • Haute Couture
  • Bridal
  • Ready-to-wear

Production volumes

  • Capsules – short run
  • High volume

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