Chief You Corporation, founded in 1995 and based in Taiwan, is a leader for embroidered laces. The company employs 150 people and reports sales of US$ 7 million. Two integrated production sites are equipped with 14 Swiss embroidery machines, including two for 3D motifs and layered effects.
Chief You produces 100,000 metres of embroideries every month, primarily for the lingerie market. The product range also covers organza laces, guipures, and embroideries on elastic and rigid laces as well as articles for ready-to-wear such as prints, collars, embellishments, and microfibre and Lycra laces. The Oeko-Tex and ISO certified company can develop personalised products to satisfy special client needs.
Export accounts for 80 percent of output. Chief You agents are active in the British and French markets. Sales in Japan and France are experiencing strong growth. Wacoal, Triumph, and Aimer are some of the company’s main clients.
Latest innovation: embroideries on digitally printed laces